Monday, December 24, 2007

Gujarat elections

Few observations:

1. Many of the BJP defectors were given tickets promptly by Cong.. The point is moment they jumped the ship they became untouchable 'merchants of death' to paragons of virtue. Most of them were given the boot by the people, as expected.Anyway, most of the fellows were incompetent/corrupt morons,
2. Superb marketing effort by BJP/Modi
a. Clarity of message
b. Change of message in response to message from competition
b. Branding - colour scheme of Modi, stage, flags etc

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